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Over several years working with Sabra, I had the opportunity to write a variety of copy for America’s #1 Hummus. Here’s a taste…
Hummus… not exactly the first thing you think of when planning a 4th of July BBQ. But we showed shoppers that Sabra and partner brand Stacy’s Pita Chips could elevate all of their usual favorites with four courses of delighfully delicious recipes.
Dips are a big part of game day viewing, but Sabra wasn’t in the consideration set. We got the brand off the bench and into the game by creating the ultimate dip destination in store and by highlighting the brand’s amazing versatility. Whatever your fan favorite food, just add Sabra and you have a winning combination!
As the brand grew, it took on a more playful, lighthearted tone of voice. We updated the look, feel and language sitewide to bring the new character to life.
Shoppers love the product, but they were hard to stock and shop, so we created specially designed racks that could also house product benefits.