Founded on the principle that you can be both earth conscious (the green side) and indulgent (the black side), Green & Black’s needed our help introducing the brand and what it stands for to the U.S. market. So we used the “&” as an icon that represents having it all.
A series of half page ads ran adjacent to our ads featuring best new chefs talking about how they “Live in the &,” along with a call to action for consumers to enter a promotion for a Gourmet Getaway.
Our copy and concept were taken and used around the world in pieces like this TV Bumper from New Zealand.