Sr. Copywriter

Burt's Bees

The natural beauty company tasked us with introducing several products. Models wearing minimal makeup and lighthearted messaging brought the freshness of the brand to life.

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Mirror Decals: Tinted Lip Balm Launch

Mirror Decals: Tinted Lip Balm Launch

These decals were placed in nail salons, dressing rooms, etc., giving women the feeling of being able to try before they buy.

Print Extravaganza

Print Extravaganza

Created for the launch of Tinted Lip Balms, the piece was tipped into magazines and brought the reader education and entertainment, including our Official Lip Glossary.

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Holiday Visibility

Holiday Visibility

Seasonal print and displays brought attention to the limited edition holiday products and packaging.

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